The Virtual Events Institute has teamed up with Hyatt to provide VEI certification and training to the hotel group’s meetings and events customers.
Hyatt is offering VEI’s education on digital and hybrid events as part of its ‘Together by Hyatt’ initiative to support organisers planning in-person or hybrid activity.
“Our new suite of meetings and events offerings, Together by Hyatt, provides meeting planners with new resources, capabilities and hybrid solutions to navigate the path forward, and we are committed to supporting them from planning to event execution,” said Steve Enselein, senior vice president of events, Hyatt.
“In listening to our customers, we’ve heard that hybrid meetings present challenges, but we also know there is excitement around the possibilities,” he continued. “Collaborating with the Virtual Events Institute enables us to advance care for our customers as they explore hybrid event formats, which we believe will provide many opportunities to extend meeting programming and make events more inclusive than ever before even once the pandemic is behind us.”
The VEI was set up in July 2020 to provide training and education for event professionals and marketers on hybrid events. Since launch, more than 1,800 event professionals have registered for the VEI Certification Programme.
The online training programme comprises on-demand modules, providing a step-by-step guide for all event disciplines, across sales, marketing, content, and operations.
Sophie Ahmed, co-founder and CEO of VEI, said: “The VEI certification training programme will help Hyatt to support its loyal event planners, positioning Hyatt to up-skill and grow its events and communities through hybrid events. We are delighted to be working with one of the world’s leading global hospitality brands as we move towards a hybrid and always-on future of events.”