In celebration of International Women’s Day 2022, DEN hears advice from Hopin’s global female leadership
Chief operating officer, Wei Gao (former VP at Amazon)
Q. What advice would you give individuals first starting their professional journeys, and how do you continue to grow and develop well into your career?
A. For those just starting out, my advice is to say yes. This is an important time to gain experience and really get a feel for what interests you. Stay open and take advantage of new learning opportunities. Even at this stage in my career, I am striving to learn something new every day. It’s key to take the time to seek new information and engage with new people who bring fresh perspectives and ideas into your daily routine.
Chief customer officer, Rosie Roca
Q. What’s a leadership lesson you’ve learned that might be unique to your experience?
A. First, run to the hard problems. They’re great environments for accelerating learning and growth – both personal and professional. Second, find the shiny and bright in everything you do. For leaders, it’s about how to enable their teams to do this on their own and across the business.
Chief legal officer, Irene Lui
Q. What is one thing you now know that you wish you had known earlier in your career?
A. I wish I had known earlier on the power and value of fostering relationships and building internal and external networks. While it’s important to be heads down and focused on work, it’s also important to build relationships through one-to-ones and time with peers and cross-functional partners as you navigate new roles and organisations.
Interim chief marketing officer, Lauren Sommers
Q. What advice would you give to the next generation of marketers who are now entering the workforce?
A. Prioritise innovation and creating unique experiences that are authentic to your brand. Don’t be afraid to test new approaches but while doing so, don’t make old mistakes, make new ones to learn from. Continue to look forward and drive innovation and experiences, but also look in the rearview mirror on the great work that has paved the way for what excellence looks like today.
VP of people, Sarah Manning (Ireland)
Q. As a leader, how do you stay mindful of building a diverse workforce?
A. With the rise of remote work and virtual tools, it’s easier than ever to attract and retain talent across geographies and demographics. It is on us, as leaders, to make sure we’re utilising the right recruiting tools that democratsze access to the workforce, while building onboarding programs that enable people to bring their full selves to their profession.
VP of sales, StreamYard, Brónagh Crowley (UK)
Q. What advice do you have for women who want to be leaders, particularly in a male-dominated sales industry (women make up only 29% of sales reps and just 26% of sales managers)?
A. Don’t wait to be asked for your opinion, to apply for a promotion, or to join a meeting – sometimes you need to bring your own chair to the table. If someone tells you no one likes an ambitious woman – don’t believe them. Finally, be the mentor you never had – the best way to bring change is by empowering the women around us.