Autumn Fair, a home, gift and fashion show taking place at NEC Birmingham next month, has launched a ‘Remote Exhibiting’ package, which includes virtual sales meetings.
The package has been set up to combat travel challenges and enable international suppliers to showcase their products to Autumn Fair buyers.
The event, held from 5-8 September will feature the Shandong Pavilion, showcasing products from 30 suppliers from China’s Shandong Province. Stands have been built and will be staffed on behalf of the exhibitors by UK-based representatives.
Visitors to the Shandong Pavilion will be able to view the products in person, while the virtual sales meetings will allow buyers to speak directly to the suppliers.
Stuart Thomas, head of global partnerships, Hyve Group plc said: “For UK retailers looking to source from China, remote exhibiting enables our international community to carry on doing business at our UK shows. The package allows products to be showcased to buyers, with no travel from the exhibitors.”
Shandong Pavilion remote exhibitor Ms. Zhang Jing, manager of Jinan Hualin International Trade Co said: “Though unable to participate in person due to impact of Covid-19, we will show our products to British buyers through remote display as part of the Shandong Pavilion, organised by Department of Commerce of Shandong Province. We are eager to showcase high-quality products to British buyers and welcome more European buyers to contact us.”