Coachella is auctioning lifetime tickets for its music and arts festival as non-fungible tokens (NFTs).
Bids are being taken on a Coachella Keys Collection until 11 February via the FTX US marketplace, built on the Solana blockchain.
Ten NFT keys feature lifetime access to the annual event, held each April at the Empire Polo Club in Indio, California. They also include lifetime access to all future Coachella-produced virtual experiences plus unique physical experiences for 2022 like front-row views at the Coachella Stage, lifetime Safari camping, or a dinner prepared by a professional chef in the Rose Garden.
Two other Coachella Collectibles included a Sights and Sounds Collection and a Desert Reflections Collection.
Sights and Sounds featured 10,000 iconic festival photos and never heard before soundscapes. While Desert Reflections offered 1,000 digital renditions of an iconic Coachella poster, which could then be redeemed once for a physical copy of Coachella | The Photographs: 1999-2019 coffee-table book.
Collectors were invited to ‘mint’ these two collections, released on 4 February for a set price, with photographers and artists receiving royalties from the sold-out offer.