Experiential and digital event agency Collaborate has acquired London-based design agency, Banbury Walker Studio to accelerate its creative offering.
Banbury Walker Studio has worked with agencies for over 12 years but will now operate as an in-house design team to broaden Collaborate’s offering. The company’s experience covers live event design, exhibitions, interior architecture, premium retail and hospitality, 3D, graphic design and visualisation.
Ben McMahon, founder, Collaborate, said: “We’ve enjoyed a long-standing working relationship with Banbury Walker for many years now, so we naturally jumped at the chance to bring them fully into the Collaborate family.
“Their endless creativity, technical expertise, and dedication to excellence – from concept through to execution – is crucial to our aim of delivering ever more engaging and inspirational experiences for brands and their customers.The industry has evolved so dramatically over the last few years, and there’s more change coming. We need to be match-fit for the next phase: Banbury Walker have been tasked with building an in-house studio fit for every kind of brand experience: physical, digital, hybrid, and beyond to the metaverse.”
The acquisition is part of a continued growth strategy by Collaborate, which has seen year-on-year growth since launching six years ago, in part due to its expertise in virtual and hybrid experiences, it says.
Andrew Walker, co-founder and executive creative director, Banbury Walker Studio, said: “We’re delighted to join the Collaborate team. There’s a tremendous sense of energy behind the agency at the moment – they’ve capitalised brilliantly on the category’s changing trends, have a fantastic roster of clients, and embrace innovation. It’s a company that’s going places, and we wanted to be on board for the journey.”