Gamescom, the global gaming fair organised by Cologne’s Koelnmesse and the German Games Industry Association, will take place as an online-only, free-to-attend event for a second consecutive year.
Taking place from 25-27 August, gamescom 2021 will feature an Opening Night Live, showcasing world premiers and the latest news about hotly anticipated gaming titles, plus two days of customisable schedules, live streams, events, shows and information about all the games and gamescom partners.
The ‘gamescom now’ content hub is being redesigned with additional features for fans and partners, and a pre-event social media campaign will allow attendees to immerse themselves in the gamescom universe on the road to gamescom.
In 2020, gamescom attracted 100 million video views across all formats and channels, more than 50 million unique users from 180 countries, and 370 partners from 44 countries. Last year’s Opening Night Live attracted more than two million live simultaneous viewers.
Oliver Frese, COO of Koelnmesse said: “Together with game – The German Games Industry Association, we had put all our energy into making gamescom 2021 a hybrid format for fans and industry alike. However, even though the hybrid concept was very well received by partners, we have had to recognise that gamescom still comes too early for many companies in the industry due to the required planning reliability.
“One thing is absolutely clear: All those involved now need planning reliability. That’s why we’re going for a purely digital gamescom again this year and, with sufficient lead time, will be able to offer the gaming community an even stronger online event at the end of August 2021.
Gamescom 2020 and other trade fairs such as DMEXCO @home 2020 and h+h cologne @home 2021 are proof that we can do this. All partners can book their participation starting immediately.”
Felix Falk, MD of game – The German Games Industry Association said: “We, as the game industry, also want to use gamescom to show that innovations and bold developments are the best way to deal with such crises. With this in mind, the gamescom team has been hard at work for months on gamescom 2021, especially on the digital elements. Next year will be the first time that we will be able to implement many of the new concepts for the hybrid format of gamescom.
“For digital gamescom 2021 however, our focus is to provide even more games and reach as well as a heightened community atmosphere. We are therefore introducing a completely new concept called gamescom epix, which sends the community on a joint quest journey in social media even before gamescom begins. What we want to do with this is transfer even more of the unique gamescom atmosphere to the digital world.
“Together with our numerous partners, we want to make gamescom the world’s biggest gaming event again in 2021.”
Gamescom isn’t the only gaming event to decide to go all-digital this year, with E3 2021 also set to take place entirely online this June.