Glisser has launched a Software Development Kit (SDK) that allows companies to add secure and scalable plug-and-play tools to their websites in order to create bespoke virtual and hybrid events.
Glisser Elements allows users to customise the audience experience, with full control over each visual component, screen layout and navigation.
Each available component is based upon enterprise-grade technologies that are built to cope with high user volumes and activity surges that could crash other platforms.
Glisser’s CEO and founder Mike Piddock said: “There are hundreds of virtual platforms available now in a market that is rapidly homogenising, but all of them are driving audiences away from the client’s own online environment. With Glisser Elements, we’re changing the market dynamic, giving our secure and scalable tools to clients and their creative partners to deploy themselves, exactly how they want to use them. This will deliver a far superior experience for their audiences, and allow clients to turn virtual meetings and events into a central part of their new approach to business.”
Glisser Elements is available alongside the company’s existing ‘‘off-the-shelf’ platform, which gives clients instant access to audience engagement, data gathering and attendee connection features, as well as presenter green rooms, CPE certification options and extensive analytics.
Clients will be able to engage with Glisser’s technical solutions team to help develop a long-term events strategy, as online meetings move from a quick-fix for Covid-affected physical events, into a core part of a business’s ongoing communications and marketing channels. Glisser Elements supports such a strategy, allowing complete integration into client environments, offering established single-sign-on preferences and total control over the audience experience.
“Glisser Elements is our flag in the ground for where we think virtual and hybrid events are heading: seamlessly integrated into companies’ own websites and other online platforms,” Piddock continued.
“Online events are no longer a sticky-plaster to solve a short-term problem. They are establishing themselves as a core channel in our ever-evolving post-Covid world. When something is this fundamental to the way a business operates, companies won’t want to send their audiences to a rebadged third-party platform environment, with a restricted set of banners they can upload, and a handful of settings they can adjust. It simply won’t be enough.”