The 2022 hybrid version of the Consumer Electronics Show (CES) got underway in Las Vegas this week with more than 50 conference sessions and keynotes broadcast online, along with the ability to engage with exhibitors virtually.
CES is heralded as the most influential technology event in the world and covers future-facing insights into areas such as autonomous automotive, new Internet of Things (IoT) devices, AR and VR, plus the ongoing evolution of the metaverse. Its 2022 outing uses Web Summit’s cloud-based platform, Summit Engine.
Online keynotes have already featured General Motors (GM) CEO and chairman Mary Barra (pictured), who unveiled the new electric Chevrolet Silverado pickup from Detroit on Wednesday, plus Samsung’s CEO and vice chairman Jong-Hee Han, who used his 2022 CES presentation to talk about sustainability and the company’s plans to improve smart home product interoperability.
Samsung also opted to showcase a ‘My House’ metaverse experience, accessible through the Zepeto app.
Visitors to ‘My House’ can explore a customisable home packed with Samsung products, such as a vacuum you could walk around with, an AirDresser that dry-cleans and straighten clothes, plus curved monitors and the Sero rotating TV (for scrolling social media vertically or watching Netflix horizontally).
Procter & Gamble also launched a BeautySPHERE metaverse experience in partnership with London’s Royal Botanic Gardens, Kew at CES 2022. Users can walk through a gamified virtual tour of the gardens to learn about ingredients and the company’s sustainability initiatives.
P&G’s exhibition presence at CES is also virtual. The company is hosting a digital booth dubbed LifeLab, complete with video game-style navigation. Attendees can virtually walk up to representatives from brands such as Gillette and Oral-B to talk with them.
Last year’s CES was conducted completely online during the coronavirus lockdown so moving to a hybrid format has largely been seen as a positive step forward.
However, on 31 December the Consumer Technology Association (CTA) announced it was shortening the show by one day, closing tomorrow (7 January), following concerns about the omicron variant and big name brands such as Microsoft, IBM, Intel, Panasonic and GM withdrawing their in-person participation.