The annual trends forecast report from American Express Meetings & Events found that, this year more than a third of activity is expected to be a blend of in-person and online, with clients reporting that the hybrid format is inherently more complex and incurs greater expense.
Jenny Crewe, senior director, Global Strategic Account Management, EMEA at American Express Meetings & Events, together with the company’s event manager, Becky Huddy took to the stage at Confex to offer some top-line tips and advice for anyone facing a hybrid future.
“Event managers need to immerse themselves in all the available platforms and technology in order to truly understand what works for different audiences and event types,” Huddy said. “This knowledge will allow you to match event objectives with technology solutions that will enable you to deliver on those goals, whether they be networking, content delivery, audience interaction or multi-hub broadcasts.”
A hybrid planning check-list offered by Crewe and Huddy included:
- Get in your attendees heads
- Define your format
- Evaluate the technology alongside the venue
- Provide assurances for in-person attendees
- Supercharge the meeting design
- Incorporate self-care and mindfulness
- Be meticulous with your attendee communications
- Budget for more
“You can’t over communicate in this environment,” Crewe told the audience. “In-person delegates need to know how their event experience has changed and what measures have been put in place to ensure their health and safety.”