LinkedIn is planning to launch an audio-only events platform later this month, followed by a video version later in the spring.
The extension of its existing LinkedIn Live streaming feature – where assigned creators can film content through a third-party tool and then broadcast it to their network – will see hosts able to stage round-table discussions, fireside chats and audience participatory events directly from the LinkedIn channel.
LinkedIn Audio Events will kick-off with a few thousand creators who will be given the opportunity to host events across different topics and themes. Any LinkedIn member will be able to participate in the live conversation by raising your hand and joining the speakers ‘on stage’ to help direct and add to the discussion.
According to LinkedIn’s product lead for video, creators and events, Jake Poses, everyone will be able to see who joins the event, enabling real-time connection opportunities by “following and messaging other participants during the event to foster relationships and keep the conversations going after the event has ended.”
LinkedIn has long held an interest in developing its platform for more digital event content. In June last year, the company invested in Hopin before acquiring a start-up called Jumprope two months later, which lets creators make and share how-to and other mentoring videos.