Liverpool has become the first city to use the new multi-sensory platform by Hyybab, which enables event planners to virtually experience the region from anywhere in the world.
Liverpool Convention Bureau has embraced the technology, which offers “fully immersive” virtual tours of the city region and key event venues.
Corporate and association event planners are also set to explore The ACC Liverpool Group’s events campus – ACC Liverpool, Exhibition Centre Liverpool, and the M&S Bank Arena – through the Hyybab system.
Event planners will receive a specially curated selection of sensory experiences which convey the city’s heritage and culture. One of the items is a fragrance created in honour of the Beatles’ 1967 hit Strawberry Fields Forever.
It will also allow event planners to undertake a virtual visit of the city region before an in-person visit.
The event-planning process can begin remotely, which aims to make physical site inspections more “targeted and effective”.
Jenny Jensen, head of business tourism at Marketing Liverpool, said: “As an alternative to visiting in person, the option to give event planners a whole experience, not just on a screen, is hugely beneficial to us.
“Our international bidding team sees this as a brilliant unique selling point. It enables potential global clients to see Liverpool at the very first stage of a bid. We can now forge ahead with our bids when planners have not yet had a chance to set foot in our city.”
Adrian Evans, assistant director, conference and exhibition sales at The ACC Liverpool Group, said: “Showcasing our venue and iconic city without the need for travel will not only provide added flexibility for our clients, but is also a sustainable, innovative alternative to in-person site visits.
“The past 18 months have made in-person site visits challenging at best and virtually impossible for our international clients. Hyybab will be an invaluable tool for the team and will provide all the engagement of an in-person site visit without the need for unnecessary travel – perfect for planners looking to envision their event and explore the flexibility of our campus and the wider city.”