ON24 has been ranked top out of 19 digital event suppliers in a report into ‘Marketing Event Management Vendor Selection’.
Research in Action is a Germany-based analyst. It surveyed 1,500 marketing and business decision-makers to compare and evaluate suppliers, relying on buyer feedback and supported by supplier interviews and its analysts’ independent points of view.
ON24, which provides a cloud-based hybrid engagement platform, received the highest scores for both strategy and execution.
The ON24 platform enables companies to create branded digital experiences from multisession, live-streamed digital events and interactive webinars to large custom virtual conferences and curated multimedia content hubs.
Peter O’Neill, research director at Research in Action and a former VP at Forrester said: “With ON24, companies can deliver digital experiences that create deep engagement, first-person data, and AI-driven personalisation, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.”
Other digital event suppliers, which scored highly in areas such as audience engagement, event marketing, and event management, included Cvent, Hopin, Notified and VFairs.
“Congratulations to the ON24 team for this recognition and your continued commitment and focus on our customers,” said Sharat Sharan, CEO at ON24. “Businesses rely on digital event and content experiences to scale prospect and customer engagement and drive measurable pipeline and revenue. We’ve built a powerful one-stop sales and marketing platform to create digital experiences for customers to engage their audiences and generate actionable first-person data.”