For the past week, Fortnite players have been able to take time out from killing each other to instead, take-in a virtual pop-art exhibition at London’s Serpentine Gallery.
‘New Fiction’ from pop artist, KAWS (real-name Brian Donnelly) exists in three incarnations – as a physical show in the Serpentine North Gallery, in Augmented Reality (AR) on a mobile app and within the creative mode on Fortnite.
Running until 27 February, ‘New Fiction’ is accessible to more than 400 million Fortnite player accounts.
Players can wander the exhibition and Serpentine gardens wearing a KAWS Skeleton Skin outfit and view sculptures and paintings featuring the artist’s ‘Companion’ character – Mickey Mouse body, with a skull-and-crossbones head and Xs for eyes.
In an interview the Guardian, Donnelly imagined that for many Fortnite players, his exhibition would be “the first time they walk around a space like that, experiencing painting and sculpture in the video game that they’re completely comfortable in and used to.”
In addition to the Fortnite collaboration, Serpentine and KAWS have used an app developed by Acute Art to offer a bridge between the virtual and the physical worlds.
All the paintings and sculptures in the exhibition, as well as a miniature version of the entire show exist as AR works on the Acute Art app and can be viewed at home by viewers globally.