Snap has teamed up with Universal Pictures to host a virtual concert featuring music from the upcoming Valentine’s Day rom-com, Marry Me, starring Jennifer Lopez and Owen Wilson.
The virtual event, which takes place tomorrow (3 February 8pm ET) from the US, will enable fans to log-in via Snapchat and add a Bitmoji character to the audience.
Each Bitmoji avatar character will then be able to participate in the show by triggering a series of lasers to sweep the stage and crowd, releasing virtual doves into the arena when J-Lo performs a love song, or by starting a wave amongst the crowd.
Audience avatars will also be able to dance, blow bubbles and spawn hearts.
The concert, developed by Oz, is a first of its kind initiative for Snap – helping it to learn more about the forthcoming metaverse shift, and how it can best align with the strengths of the format to better integrate its platform and products.