Video hosting site, Vimeo has launched a browser-based virtual events platform.
Vimeo Events is now available to Vimeo Premium customers and features an intuitive live production tool, integrations with martech platforms such as Marketo, Mailchimp and HubSpot, plus a centralised hub to manage registrations, automate promotion and access analytics and post-event content creation.
“Today, every marketer needs the ability to create and promote virtual events easily and confidently,” said Mark Kornfilt, president and chief product officer at Vimeo. “We’ve reimagined what’s possible for creating stunning virtual experiences with a DIY solution that cuts right through the pain points of traditional event production and distribution.”
Vimeo Events allows users to pre-record content, stage in-event videos and assets, plus stream live. It features integrated marketing tools, attendee reminder emails, custom graphics, polls and Q&A functionality, performance analytics, plus post-event content creation and management features.