Paris-based technology event, VivaTech saw 114,000 digital attendees log-on to its Inwink virtual platform during the four-day show last week.
The event’s hybrid format attracted a total of 140,000 visitors, with 26,000 attending in-person. Some 400 speakers and 1,400 exhibitors also attended.
Julie Ranty, general manager, VivaTech said: “The hybrid format of this fifth edition allowed us to bring together the best of both worlds and to offer an enlarged and enriched face-to-face event thanks to digital.”
Platform partner, Inwink broadcast all sessions live, reaching over 119 million people in 149 countries and generating 1.7 billion views.
Inwink CEO, François Floribert, said: “Face-to-face events are irreplaceable because we need the serendipity of in-person meetings and exchanges. But this does not prevent us from combining physical events with a digital version that allows those who cannot travel to participate almost as if they were there. The future, the new frontier, is the hybrid event.
“Digital allows you to stay in touch with your community throughout the year: events can be prepared more quickly, over cycles of a few weeks and continue to live beyond a fixed date.”