Glisser states that it is a tech platform powering unique company event experiences, anywhere. In this month’s platform review DEN runs through the core benefits of Glisser along with its best-use cases.
Founded in the UK, Glisser has offered hybrid event services for several years and now spread rapidly across the globe with high customer volumes in Europe, the U.S, and more recently Asia Pacific.
Glisser talks principally about these four core benefits:
Customisation of the platform. Event organisers can tailor the colours, logos and images to make their own event brand or their company brand stand-out. Your event will feel like your own event, not a Glisser event (the Glisser logo is not seen anywhere).
Audience Engagement. Glisser’s heritage in the in-person event space, and its team of former event professionals, means that it understands audience engagement. It has an embedded slide sharing feature meaning that session slides are uploaded and served to attendees, whether they are in the room or watching virtually, through one unified and synchronised event platform.
Glisser claims that audience interaction is its primary focus and its engagement tools are certainly some of the most developed in the market. It offers interactive quizzes, real-time word cloud creation, ranking questions (you can ask your audience to rank items in order of preference) and polling.
Glisser’s polls are highly developed with nine different variations and levels of complexities. They also integrate with social media feeds, so you can keep track of that trending hashtag.
The Glisser attendee experience also offers note taking within the platform, downloadable slide decks and the opportunity to download participation certificates.
Glisser recognises that exiting an online event is just a click away so it is built to keep people within the online environment. It uses signposting to help attendees get around the event, and lets them know both what’s on now and what’s up next.
Lastly, Glisser has developed an integration with Wordly so that you can have live language translation during your event.
Event Monetisation. Glisser offers sponsor-able content hubs and extensive video and logo positioning throughout the platform. Sponsors are able to leverage video interstitial opportunities for branding and thought leadership.
Glisser has flat pricing, not revenue-based pricing, so whatever you make from your event stays with you.
Analytics. Event organisers can track the attendee journey throughout the event and carefully designed use of the engagement tools can help to identify marketing and sales qualified leads.
Organisers will see which sessions were most engaging; which attendees were most active; which attendees went to which session and for how long; how attendees answered polls; what questions attendees asked and which comments attendees liked, plus much more.
Ease of access. Attendees simply click a link to access the platform. There’s no need to create a user account before the event starts and attendee data is only used by the event organiser, not by Glisser.
Security. Glisser is ISO27001 certified for its handling of all data and security protocols and this commitment to security is what has earned it clients in some of the world’s largest enterprise companies.
Commitment to support. All timezones are supported and it offers a concierge service to suit the needs of its customers.
In conclusion, it’s the event style that determines Glisser’s best usage; it is best used for content-based events that require audiences to be actively involved.